In 2019, Gucci launched a captivating eyewear campaign starring the acclaimed Chinese actress Ni Ni. Shot by the talented Hugo Scott, the campaign presented Ni Ni as a solitary traveler, embodying a sense of enigmatic allure and independent spirit. The imagery, available for viewing at on.gucci.com/SS19_NiniEyewear (though this link may no longer be active), showcased a range of Gucci sunglasses, highlighting their distinct styles and the brand's signature blend of classic elegance and modern edge. This campaign, while now a few years past, continues to be relevant in understanding Gucci's approach to eyewear marketing and the enduring appeal of its sunglasses. This article will delve deeper into the 2019 campaign, exploring its themes and aesthetic, and then broaden the discussion to encompass the wider world of Gucci sunglasses, including pricing, availability at various retailers, popular styles, and accessories.
Ni Ni: The Face of Gucci's Wandering Spirit
The choice of Ni Ni as the face of the campaign was a shrewd move by Gucci. Her sophisticated yet approachable demeanor perfectly captured the multifaceted nature of the sunglasses themselves. The images depicted her traversing various landscapes, alone yet confident, hinting at a journey of self-discovery. The "Ok she needs a ride but she’s…" tagline, while incomplete, further emphasizes this sense of independent strength and subtle vulnerability. It suggests a character who is capable, resourceful, and yet open to unexpected encounters and possibilities. The campaign didn't rely on overtly glamorous settings; instead, it focused on Ni Ni's expressive gaze and the way the sunglasses framed her face, showcasing their design and emphasizing the wearer's individual personality. This approach resonated with a modern audience who appreciate authenticity and a more understated form of luxury.
The photography by Hugo Scott was instrumental in achieving this effect. Scott's style is known for its cinematic quality and ability to evoke mood and emotion. The lighting, composition, and overall aesthetic created a sense of timeless elegance, perfectly complementing the classic yet contemporary designs of the Gucci sunglasses. The campaign images weren't just advertisements; they were mini-narratives, inviting viewers to imagine their own stories alongside Ni Ni's journey.
Beyond the 2019 Campaign: A Look at Gucci Sunglasses
While the 2019 campaign provides a valuable insight into Gucci's brand identity and marketing strategies, it's only a small piece of the larger puzzle that is Gucci eyewear. The brand offers a vast and diverse collection of sunglasses, catering to a wide range of tastes and styles. From classic aviators to oversized cat-eyes, from sleek rectangular frames to playful round shapes, Gucci sunglasses provide a luxurious accessory for every individual.
Gucci Sunglasses 2020 Price and Beyond: A Price Range Overview
The price of Gucci sunglasses varies significantly depending on the style, materials, and specific design features. While providing exact pricing for 2020 (and beyond) is difficult without access to current Gucci catalogues and retailer websites, it's safe to say that Gucci sunglasses generally fall within the higher price range of designer eyewear. Expect to pay anywhere from several hundred dollars to well over a thousand, depending on the model. Factors influencing price include:
* Frame Material: Sunglasses crafted from high-quality acetate, metal (like gold or titanium), or a combination of materials will generally be more expensive.
* Lens Technology: The type of lenses used, such as polarized lenses or those offering enhanced UV protection, can also affect the price.
* Design Complexity: Intricate details, embellishments, and unique design features often command higher prices.
* Limited Editions: Exclusive collaborations or limited-edition styles typically carry a premium price tag.
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